- Brand Miss Etam
- UX and marketingconcept
- Improve conversion creative
- Visual guidelines for brand
In an online world we all look at the numbers. But sometimes we tend to forget customers need to be triggered as well. Customers have to like and keep you in mind for the long term.
This is an example of a newsletter I came up with that worked really well.
In every sale period, Miss Etam offered so many clothes, women got overwelmed. After testing it turned out it was sometimes good for conversion to split the sale items in the newsletter in groups, so they could find what they wanted easier.
Low prices are also a trigger to click. That’s why the different product groups were made out of 10 and 5 euro bills.
