- Brand: Miss Etam
- Concept and visual design
- Increasing coversion birthday mail
Miss Etam always send the same Birthday mail. It wasn’t opened often, so I suggested a change. So … What is related to your Birthday? Well, your horoscope, of course. And although most women think they’re nonsence they still read them.
In 2016 the fashion horoscope will be launched. Newsletter subscribers will receive their personalized Etam Birthday mail including their horoscoon tips and Birthday discount.
Besides the concept and overall design I also created the illustrations for which my beautiful colleagues modeled 🙂
